Terms of Service and Subscription Agreement (Mabitim)

Version: terms-en-v2 · Updated: 01.09.2026 · In force: from the day this page is published

The binding version of this document is the Hebrew one. The Russian and English texts are provided for your convenience. If they differ from the Hebrew text, the Hebrew text prevails.

If the law gives you more rights than this document describes, the law wins. Nothing here narrows your rights.

1. The parties and this document

Mabitim (mabitim.com) is an online service by Israsky, owned by Ilia Shuliak. Registered dealer (עוסק מורשה) no. 324648047. Address: 48 Mintz St., Petah Tikva 4948141, Israel.

"We" in this document means Israsky. "You" means the business registered for the service and anyone acting in the account on its behalf.

This document is the agreement between us. It covers your use of the service, plans and quotas, payment and renewal, suspension and cancellation, and the limits of our liability. Three further documents apply together with it, and they are part of the agreement:

2. Accepting these terms

Using the service means accepting these terms and the privacy policy. We record your acceptance together with the version of the text you accepted, the date and the language you read it in. For a material change we will ask for your consent again, see section 11.

3. Who may use the service

The service is intended for business use. It may be used by a person aged 18 or over who is authorised to act for the business. It may not be used unlawfully or in breach of the terms of the data providers we work with.

4. Your account, your permissions, your responsibility

• You are responsible for keeping your login details safe and for actions taken in your account.
• You may connect only websites, properties and accounts you own or are authorised to manage.
• A personal connection link may only be sent to someone genuinely authorised to grant the permission. Issuing links for resources that are not yours and that you are not authorised to manage is grounds for immediate account blocking without a refund.
• Report abuse or a suspected unauthorised access to support@mabitim.com.

5. What the service does and how it measures

The service collects and displays data about your business presence in search and in AI engine answers, runs technical checks on your website, and produces reports, alerts and recommendations.

About the measurement method. Measuring visibility in AI engine answers is a proxy measurement: it is taken under uniform conditions and is not identical to the answer a particular person will get in a consumer app, which depends on their history, their location and changes providers make without notice. Data is shown as received from the sources, always alongside the source, the date and the coverage.

About being cited. We do not guarantee that you will be cited in AI engine answers. The work we recommend raises the likelihood of it, and that is all anyone can honestly promise: nobody, ourselves included, controls the answer an engine gives to a particular question on a particular day.

6. Plans and quotas

For customers in Israel the prices include VAT, see section 8.

The current quotas are the ones shown in your account and on the pricing page. The table above is accurate as of the date this document was updated; any change to a quota or a price is made under section 11, not quietly.

Quota reset. The monthly quota resets on the 1st of the month, Israel time, not on the date you signed up. An unused balance does not roll over to the next month.

Engine polling frequency, crawl frequency and report types depend on the plan and are listed in your account and on the pricing page.

Founders Program. Early subscribers on the Start and Pro plans receive a 30% discount off the list price for the first 12 months from the date of their first payment (Start: 139 ₪ per month instead of 199 ₪; Pro: 343 ₪ per month instead of 490 ₪; on annual billing, 30% off the annual rate), followed by 12 additional months of base price protection (your rate will not exceed the list price that was in effect when you joined). The program is limited to the first 50 paid spots (one spot per business) or the program closing date published on the website, whichever comes first; joining the waiting list or receiving an invitation does not reserve a spot until the first payment is completed. The Managed plan is excluded, and the Founders discount cannot be combined with other coupons or promotions. Upgrading or downgrading between Start and Pro during the program term preserves the discount percentage for the remaining months; you may cancel at any time under section 13 and the Cancellation Policy, and once a subscription is permanently cancelled, Founders terms cannot be reinstated upon re-subscribing.

7. Add-ons above your quota

Add-ons are available on Pro and Managed only:

• a pack of 20 extra prompts per month: 49 ₪ per month, renewing monthly like a subscription;
• a pack of 5 AI reports: 79 ₪, one-off purchase.

An add-on is cancelled the same way a subscription is, see section 13.

8. Payment, VAT and invoices

• Payment is by credit card through the payment processor Tranzila.
• Card details never pass through our servers and we do not store them. The card fields are served by the payment processor itself. All we keep is a token that lets us charge the same payment method again, and you can remove it from your account at any time.
• Prices are in shekels. For a customer in Israel the price includes 18 % VAT. For a customer outside Israel the price tag shows the same figure without VAT. The rate is set by the country of the business as stated in your billing profile.
• Every charge produces a tax invoice or receipt, sent to you by email.
• Fees your own bank or card issuer charges you, if any, are not part of the price and are not refunded by us.

9. Automatic renewal, upgrades and downgrades

• Your subscription renews automatically at the end of each period, monthly or yearly, for another period of the same length, until you cancel it. The charge is made on the renewal date, using the payment method saved in your account.
• We notify you of an upcoming renewal in advance by email, stating the amount and the date of the charge.
• You can cancel at any time, including the day before renewal, see section 13.
• An upgrade takes effect immediately, with the difference prorated over the days left in the period. A downgrade takes effect at the start of the next period, so that you do not lose a period you have already paid for.

10. Annual subscription

• An annual subscription costs 10 monthly payments, so two months are free: Start 1990 ₪ per year, Pro 4900 ₪ per year.
• The Managed plan has no annual subscription.
• If an annual subscription is cancelled, we refund the proportional share for the full unused months, calculated from the amount actually paid. Details are in the cancellation policy.

11. Changes to prices and to these terms

A price or a quota. We will tell you by email and in your account at least 30 days in advance. The new price applies from the next period, never in the middle of a period you have paid for. If the change does not suit you, you can cancel before it takes effect, with no cancellation fee, see section 13.

The terms. A material change, for example to the scope of liability, to data processing or to payment terms, requires fresh consent: you will be notified and asked to accept the new version, and until you do your account keeps running under the version you accepted. Every text carries a version number (terms-en-v2 and onwards), and we store the version you accepted and the date. Editorial fixes, updated addresses and clarifications that do not change rights take effect when published.

12. Late payment and account suspension

If a charge fails, we retry on the day it failed and then on days 3, 7 and 14, emailing you in your language each time.

If payment has still not gone through at the end of that process, the account moves to read only: you can log in, see your data and export it, while new data collection and report generation stop.

We do not delete data because of late payment. Once the debt is paid, the account works again. An account that stays unpaid is eventually closed, and then section 20 and the data retention periods apply.

13. Cancellation and refunds

You can cancel at any time and without giving a reason, in three equal ways: from your account, through the "Cancel transaction" link on the home page, or by writing to support@mabitim.com.

All cancellation and refund terms, including deadlines and amounts, are set out in the cancellation and refund policy: mabitim.com/en/cancellation. That policy is the binding text on this subject, and if it differs from this document, the policy prevails.

14. What we do not promise

• We do not promise Google rankings, mentions in AI engine answers or any business result. The service measures and explains; the decisions and the work are yours.
• Data comes from external sources and from engines that change without notice. Gaps, delays and missing pieces are possible; where coverage is partial we say so plainly and never present partial data as complete.
• Data collection may be interrupted by a failure, a provider limit or our own cost control mechanism. Once service resumes we catch up on measurements as far as that is possible.
• Availability: we work towards continuous availability, but we do not promise a service without interruptions. Support response times depend on your plan, see section 18.

15. Limitation of liability

The service is provided as is. To the maximum extent permitted by law, Israsky is not liable for indirect, incidental or consequential damage, for loss of profit or loss of data, or for decisions taken on the basis of the data the service displays.

Recommendations. What the service suggests you do is a professional recommendation, not an instruction and not a promise of a result. Whether and when to act on it is your decision.

SEO and visibility results. Search rankings and visibility in AI answers depend on things outside our control: algorithms, competitors, changes at providers and the state of your own website. We are not liable for a drop in rankings, traffic or revenue after a recommendation is applied.

When the agent does the work for you. When you ask the agent to carry out a task from your task list, it prepares a proposed change, and you approve it before anything is applied. If you have connected your website so that the change is written to it, it is written only within the scope shown to you and only after your approval. Keeping a current backup of your website before changes are made is your responsibility. We are not liable for failures caused by plugins, themes or code that are not ours, nor for edits made by you or by third parties.

Your content. You are responsible for making sure that the content, domains and data you enter into the service do not infringe anyone's rights and do not breach the law.

16. Bring your own AI keys (BYOK)

On the Pro and Managed plans you can enter your own API keys for AI providers and have the service run on them. In that mode:

1. The provider's terms are your responsibility. The contract is between you and the provider, and complying with its terms of use is on you. We only perform, using your key, the operations the service performs anyway.
2. Usage on your key is your money. The provider bills you directly. Our meter counts that usage for transparency only, never to bill you for it.
3. If your key stops working. We check it daily with one short operation and tell you as soon as it stops responding. So that the service does not halt on the spot, we keep running it on our own key up to a monthly cap set in your account (20 ₪ by default), at no extra charge to you. Above that cap the operations that need a key stop, with a clear message in your account.
4. How we store your key. The key is stored encrypted, under a separate encryption key, is never written to logs and is never displayed on any screen. A member of our staff who signs into your account to provide support cannot see it and cannot change your connections.

17. The Managed plan

Managed is a paid service that includes human work, not only access to the system.

• What is included: everything in Pro, plus unlimited AI reports and 6 working hours per month of our specialist's time.
• What the hours cover: promotion work from the Mabitim task list: articles and content, technical fixes on the site, meta and schema, configuration. Unused hours do not roll over to the next month. Time is recorded in blocks of 15 minutes.
• Hours are counted against work actually done and recorded in your account, so you can see what they went on and when.
• Work beyond the package is only carried out on a quote agreed with you in advance.
• Response time: a reply within 4 business hours, see section 18.
• Rights in content created for you. The economic copyright in text written or edited for you under the package passes to you once the period in which it was created is paid for. Until payment the content remains ours. The author's moral right stays with the author under the Copyright Law, 2007, and is not transferable.
• Portfolio. We may state the fact that we work with you and show examples of that work in our portfolio. If you ask us in writing not to, we will not.
• The Managed plan has no annual subscription (section 10).

18. Support and response times

Working hours: Sunday to Thursday, 9:00 to 21:00. Friday, Saturday, Israeli holidays and holiday eves are closed. All times are counted in business hours: a request opened on Thursday evening is answered on Sunday.

To contact support: support@mabitim.com or the "Support" button in your account.

19. Your data, privacy and data processing

• The data you upload and the data collected about your website belong to you. We process it only in order to provide the service.
• You can export your data from your account and disconnect any connection at any time.
• What is stored, for how long and who receives it is set out in the privacy policy at mabitim.com/en/privacy.
• We may use aggregated, anonymised data (with no identification of you or your website) to improve the service.
• If you send us data about your own customers, we process it on your instructions, and that processing is governed by the data processing addendum (DPA) at mabitim.com/en/dpa. The addendum is part of this agreement and is accepted at registration. The subprocessor list is attached to it and is updated in advance: a new provider is added to the list before it receives any data for the first time.
• What you write to the AI assistant is sent to the model provider so that it can answer. Do not put other people's personal data, or sensitive information that has no reason to be there, into it.

20. Ending the agreement and deleting data

• You can stop using the service and cancel your subscription at any time from your account.
• On cancellation we revoke the permissions at the connected providers and delete the tokens.
• You can export your data before cancellation and after it.
• Account data and content are deleted 90 days after cancellation.
• Billing data and tax documents are kept for 7 years, as Israeli tax law requires. Internal usage records (what was consumed and when) are kept for accounting without identifying you.
• We may suspend or close an account in the event of a material breach of these terms, in particular a breach of section 4.

21. Governing law and jurisdiction

These terms are governed by the law of the State of Israel. Exclusive jurisdiction lies with the competent courts of Tel Aviv-Yafo.

22. The rules this document rests on

• Consumer Protection Law, 1981 (חוק הגנת הצרכן, התשמ"א-1981): sec. 13ד (stopping charges under a continuing transaction within 3 business days), sec. 14ג and sec. 14ג2 (cancelling a distance transaction, proportional payment, the extended period for senior citizens, people with disabilities and new immigrants), sec. 14ט (cancelling through the website and a visible link on the home page), together with the Consumer Protection Regulations (Cancellation of a Transaction), 2010. Details are in the cancellation policy.
• Standard Contracts Law, 1982 (חוק החוזים האחידים, התשמ"ג-1982): this is a standard contract. An unduly disadvantageous term does not stand, and doubt in interpretation is resolved in the customer's favour.
• Protection of Privacy Law, 1981, including Amendment 13 (in force since 14.08.2025), and the Protection of Privacy Regulations (Data Security), 2017, including regulation 15 (engaging a data holder) and Registrar Guideline 2/2011: the privacy policy and the data processing addendum rest on these.
• Copyright Law, 2007 (חוק זכות יוצרים, התשס"ח-2007): the transfer of rights in content created under the Managed plan and the author's moral right.
• Value Added Tax Law, 1975: 18 % VAT for a customer in Israel and a zero rate for a service supplied to a customer outside Israel.
• Israeli tax law, הוראות ניהול פנקסי חשבונות: billing and tax documents are kept for 7 years.

23. Contact

Support: support@mabitim.com · privacy: privacy@mabitim.com